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Hardcover. Pub date: 2012 Pages: 240 Publisher: Thames & Hudson This is A book by a company that dislikes advertising as much as anyone. Nevertheless it makes Adverts IT has worked with global ands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human. truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences. KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very s...
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